SCENTOLOGY AB. SO. LUTE. 100ML SPRAY EAU DE PARFUM

The [Ne]on Direction line is based on the concept of molecular focus, where each fragrance is shaped by a single dominant element that defines its identity and behavior. Inspired by laboratory precision and modern self-expression, the collection introduces a new visual and sensory language for Scentologia. The satin bottles create a sense of controlled preservation, partially concealing the formula as a substance kept under calibrated conditions. Neon accents serve as coded signals within the collection, sharp, visible, and impossible to ignore, while handwritten typography adds a human and genuine presence to the design structure.