{"id":100727,"date":"2026-03-07T10:00:11","date_gmt":"2026-03-07T09:00:11","guid":{"rendered":"https:\/\/www.profumixluxurybrands.it\/?post_type=product&#038;p=100727"},"modified":"2026-03-07T10:14:50","modified_gmt":"2026-03-07T09:14:50","slug":"aswan-shu-100ml-eau-de-parfum-spray","status":"publish","type":"product","link":"https:\/\/www.profumixluxurybrands.it\/en\/brands\/aswan-shu-100ml-eau-de-parfum-spray\/","title":{"rendered":"ASWAN SHU 100ML EAU DE PARFUM SPRAY"},"content":{"rendered":"<p><span dir=\"auto\">The Legend of Shu \u2013 The Breath Between Heaven and Earth<\/span><\/p>\n<p><span dir=\"auto\">Born to Atum, the self-created god, Shu became the embodiment of air, light, and balance: the invisible force that keeps the world in harmony. With his strength, he lifted the sky goddess Nut from the earth god Geb, giving space for creation to breathe and thrive. <\/span><\/p>\n<p><span dir=\"auto\">The essence of Shu was that of calm order in the midst of chaos: the silent power of the wind, the clarity of sunlight, and the balance that sustains life. He was the husband of Tefnut, the father of Nut and Geb, and the grandfather of the gods who shaped the divine lineage of Egypt. Depicted with feathers on his head, he symbolized the breath of life, the space of peace and the courage to bear the weight of the heavens. <\/span><\/p>\n<p><span dir=\"auto\">Shu Eau de Parfum captures this sacred stillness. Bergamot and Ozonic Notes evoke the divine air, Marine Notes and Fig represent the fertility of life, and Amber Wood with Labdanum anchors the fragrance to a timeless warmth. It is both grounding and uplifting: a fragrance that celebrates the balance between heaven and earth. <\/span><\/p>\n<p><span dir=\"auto\">To wear Shu is to wear a calm force: the breath of creation, the peace of balance, the fragrance of divine air.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p data-start=\"500\" data-end=\"529\"><strong data-start=\"500\" data-end=\"529\"><span dir=\"auto\">An atmosphere of your own<\/span><\/strong><\/p>\n<p data-start=\"531\" data-end=\"880\"><span dir=\"auto\">Like the first breath of dawn on ancient sands, <\/span><strong data-start=\"581\" data-end=\"588\"><span dir=\"auto\">Shu<\/span><\/strong><span dir=\"auto\"> it arises with the whisper of the divine air. The fragrance opens with a luminous and ethereal blend of <\/span><strong data-start=\"680\" data-end=\"696\"><span dir=\"auto\">Ozonic Notes<\/span><\/strong><span dir=\"auto\"> , <\/span><strong data-start=\"698\" data-end=\"710\"><span dir=\"auto\">Bergamot<\/span><\/strong><span dir=\"auto\"> and <\/span><strong data-start=\"716\" data-end=\"730\"><span dir=\"auto\">Petitgrain<\/span><\/strong><span dir=\"auto\"> , evoking the god&#8217;s first creative act: the moment when he lifted the heavens from the earth, filling the space in between with a pure and alive atmosphere.<\/span><\/p>\n<p data-start=\"882\" data-end=\"1216\"><span dir=\"auto\">As the day progresses, radiant <\/span><strong data-start=\"910\" data-end=\"925\"><span dir=\"auto\">Solar Notes<\/span><\/strong><span dir=\"auto\"> burn with heat, blending with fresh <\/span><strong data-start=\"964\" data-end=\"977\"><span dir=\"auto\">Marine Notes<\/span><\/strong><span dir=\"auto\"> that echo the waters of creation. The sweet and green presence of the <\/span><strong data-start=\"1041\" data-end=\"1048\"><span dir=\"auto\">Fig<\/span><\/strong><span dir=\"auto\"> it emerges in the heart, symbolizing the flourishing of life under Shu&#8217;s invisible hands. It is a balance between vitality and serenity, a harmony of light and breath. <\/span><\/p>\n<p data-start=\"1218\" data-end=\"1532\"><span dir=\"auto\">As dusk falls, <\/span><strong data-start=\"1237\" data-end=\"1250\"><span dir=\"auto\">Amberwood<\/span><\/strong><span dir=\"auto\">, <\/span><strong data-start=\"1252\" data-end=\"1264\"><span dir=\"auto\">Labdanum<\/span><\/strong>, <span dir=\"auto\"> and <\/span><strong data-start=\"1270\" data-end=\"1282\"><span dir=\"auto\">Ambroxan<\/span><\/strong><span dir=\"auto\"> they wrap themselves in a golden veil of warmth. The air seems rooted but infinite, a calm that unites heaven and earth. Softly resinous and luminous, Shu&#8217;s final chord captures the eternal stillness after creation, when peace and order reign over chaos. <\/span><\/p>\n<p data-start=\"1534\" data-end=\"1722\"><strong data-start=\"1534\" data-end=\"1563\"><span dir=\"auto\">Shu <\/span><\/strong><span dir=\"auto\"> It is a tribute to air itself: invisible but essential, light but powerful. A fragrance of balance, vitality and transcendence; An atmosphere completely yours. <\/span><\/p>\n<p data-start=\"1729\" data-end=\"1859\"><strong data-start=\"1729\" data-end=\"1750\"><span dir=\"auto\">Fragrance family:<\/span><\/strong><span dir=\"auto\"> Fresh Woody Amber<\/span><\/p>\n<p data-start=\"1729\" data-end=\"1859\"><br data-start=\"1768\" data-end=\"1771\" \/><strong data-start=\"1861\" data-end=\"1875\"><span dir=\"auto\">Top notes:<\/span><\/strong><span dir=\"auto\"> ozonic notes, bergamot, petitgrain<\/span><br data-start=\"1910\" data-end=\"1913\" \/><strong data-start=\"1913\" data-end=\"1929\"><span dir=\"auto\">Heart notes:<\/span><\/strong><span dir=\"auto\"> sunny notes, marine notes, fig<\/span><br data-start=\"1957\" data-end=\"1960\" \/><strong data-start=\"1960\" data-end=\"1975\"><span dir=\"auto\">Base notes:<\/span><\/strong><span dir=\"auto\"> amber wood, labdanum, ambroxan<\/span><\/p>\n","protected":false},"featured_media":100740,"comment_status":"open","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_themeisle_gutenberg_block_has_review":false},"product_brand":[],"product_cat":[7219,4879,4857,4888,4891,4876,6213,4865,4887,4860],"product_tag":[],"class_list":{"0":"post-100727","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-aswan","7":"product_cat-brands-en","8":"product_cat-fragrances","9":"product_cat-in-evidence","10":"product_cat-prodotti_luxury","11":"product_cat-marine-aquatic-ozone","12":"product_cat-offerte-da-non-perdere-en","13":"product_cat-olfactory-families","14":"product_cat-products","15":"product_cat-unisex-fragrances","16":"pa_categoria_desc-unisex-perfumes","17":"pa_confezione_desc-original-packaging-no-tester-blister","18":"pa_formato_filtro-100ml-en","19":"pa_produttore-aswan","20":"pa_spedizione_gratuita-yes","21":"pa_tipo_filtro-spray-eau-de-parfum","23":"first","24":"instock","25":"shipping-taxable","26":"purchasable","27":"product-type-simple"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ASWAN SHU 100ML EAU DE PARFUM SPRAY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.profumixluxurybrands.it\/en\/brands\/aswan-shu-100ml-eau-de-parfum-spray\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASWAN SHU 100ML EAU DE PARFUM SPRAY\" \/>\n<meta property=\"og:description\" content=\"An atmosphere of your own Like the first breath of dawn on ancient sands, Shu it arises with the whisper of the divine air. The fragrance opens with a luminous and ethereal blend of Ozonic Notes , Bergamot and Petitgrain , evoking the god&#039;s first creative act: the moment when he lifted the heavens from the earth, filling the space in between with a pure and alive atmosphere. As the day progresses, radiant Solar Notes burn with heat, blending with fresh Marine Notes that echo the waters of creation. The sweet and green presence of the Fig it emerges in the heart, symbolizing the flourishing of life under Shu&#039;s invisible hands. It is a balance between vitality and serenity, a harmony of light and breath.  As dusk falls, Amberwood, Labdanum, and Ambroxan they wrap themselves in a golden veil of warmth. The air seems rooted but infinite, a calm that unites heaven and earth. Softly resinous and luminous, Shu&#039;s final chord captures the eternal stillness after creation, when peace and order reign over chaos.  Shu It is a tribute to air itself: invisible but essential, light but powerful. A fragrance of balance, vitality and transcendence; An atmosphere completely yours.  Fragrance family: Fresh Woody Amber Top notes: ozonic notes, bergamot, petitgrainHeart notes: sunny notes, marine notes, figBase notes: amber wood, labdanum, ambroxan\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.profumixluxurybrands.it\/en\/brands\/aswan-shu-100ml-eau-de-parfum-spray\/\" \/>\n<meta property=\"og:site_name\" content=\"Profumix Luxury Perfumes\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/profumix\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-07T09:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.profumixluxurybrands.it\/wp-content\/uploads\/2026\/03\/SHU.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1512\" \/>\n\t<meta property=\"og:image:height\" content=\"1512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta 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